Your product is honest. Your identity should be too

Craftedbyadi works with wellness founders whose product is genuinely strong but their visual system is not keeping up. That gap costs them on shelf, on screen, and in every room that matters.

See the work

High-angle shot of a signature coffee menu, a gold tray with a fresh croissant, and a black coffee cup with a minimalist logo coaster.

Type Coffee

High-angle shot of a signature coffee menu, a gold tray with a fresh croissant, and a black coffee cup with a minimalist logo coaster.

Type Coffee

A close-up, high-detail shot of a matte olive green moisturizer bottle for "She's The One." The bottle is covered in clear, fresh water droplets, emphasizing hydration. Minimalist white text on the front reads "Custom Moisturizer" and "ONLY FOR Kendell." The product is set against a soft sage green background and framed by a rich terracotta border, creating a calm, earthy color story.

She's The One

A close-up, high-detail shot of a matte olive green moisturizer bottle for "She's The One." The bottle is covered in clear, fresh water droplets, emphasizing hydration. Minimalist white text on the front reads "Custom Moisturizer" and "ONLY FOR Kendell." The product is set against a soft sage green background and framed by a rich terracotta border, creating a calm, earthy color story.

She's The One

A dark green matte stand-up pouch for "SOMA Greens" supplement, featuring lime green typography. The packaging is placed on a mossy rock in a moody, sun-drenched forest setting with ferns and organic light leaks.

Superfood CPG Branding

A dark green matte stand-up pouch for "SOMA Greens" supplement, featuring lime green typography. The packaging is placed on a mossy rock in a moody, sun-drenched forest setting with ferns and organic light leaks.

Superfood CPG Branding

Design is not decoration. It is the argument a brand makes before it says a word. Your product is strong. Your identity should say so.

Case studies

Services

Brand Strategy

Brand discovery & audits

Positioning & messaging

Naming & tagline

Visual Identity Design

Logo & submark design

Typography & color system

Full brand guidelines

Packaging Design

Label Design

Sachet and Pouch

Packaging Mockups

Most wellness brands underestimate what their visual system is doing or failing to do before a founder gets on a call, before a buyer reads the label, before a customer decides to trust them. Craftedbyadi builds identities that settle that argument early.

About the studio